Hoy Es Marketing: Grupo Pefaco attends a major industry event
ESIC Business & Marketing School is celebrates this year their 11th edition of Hoy Es Marketing, one of the most important Spanish gatherings of marketing professionals in Spain.
The event mainly focuses on Marketing, Communication and Digital Economy, for which reputed professionals share their own experiences, in order to define future expectations of the industry, as well as key solutions for innovation and success.
Together with more than 2000 other professionals, Grupo Pefaco attended the event Hoy Es Marketing 2014 à Barcelona, whose theme was “The big challenges of marketing and communication in a global context: Challenges and Opportunities”. Industry experts, such as Jean-Marc Colanesi (Marketing and Communication Professor at ESIC), Juan José Peso-Viñals (Partner of Daemon Quest by Deloitte), David Muntañola (Commercial and Marketing Director of Grupo Correos), Eduard Prats (General Manager of ESIC Barcelona) or Miguel Vicente (Founder of Let’sBonus), came to the Palau de Congressos de Catalunya to share their ideas and point of view about the challenges and opportunities of the future.
The meeting was streamed on Twitter, under the hashtag #HEMESIC.
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