Blog Archives

Grupo Pefaco present at the Mobile World Congress 2016

The Mobile World Congress 2016 (MWC) took place from the 22nd to the 25th of February at the Fira Gran Via in Barcelona. Annual major event of the mobile technology industry, MWC increased in popularity over the last few years, to become the biggest gathering of industry experts in the world, attracting huge personalities such as Bill Gates and Mark Zuckerberg.

With a record participation of over 100,000 attendees, of which 3,600 were members of the press and media outlets and 2,200 companies, from more than 200 different countries, the Mobile World Congress 2016 reaffirms itself as the reference of the major events in technological developments.

Grupo Pefaco sent a delegation to the congress to look for technological innovations and future trends in the Leisure & Gaming industry for its brand Lydia Ludic.

Une délégation de Grupo Pefaco a participé à ICE Totally Gaming 2016, le salon international du jeu Une délégation de Grupo Pefaco a participé à ICE Totally Gaming 2016, le salon international du jeu Une délégation de Grupo Pefaco a participé à ICE Totally Gaming 2016, le salon international du jeu

Grupo Pefaco specialises in the Leisure & Gaming and the Hospitality industries. The group, headed by its founders Francis Perez and Olivier Cauro, has more than 3,000 employees in 13 countries (Benin, Burkina Faso, Burundi, Congo, the Ivory Coast, Niger, Nigeria, DR Congo, Rwanda, Togo, Paraguay, Spain and Portugal).

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Hoy Es Marketing: Grupo Pefaco attends a major industry event

ESIC Business & Marketing School is celebrates this year their 11th edition of Hoy Es Marketing, one of the most important Spanish gatherings of marketing professionals in Spain.

The event mainly focuses on Marketing, Communication and Digital Economy, for which reputed professionals share their own experiences, in order to define future expectations of the industry, as well as key solutions for innovation and success.

Together with more than 2000 other professionals, Grupo Pefaco attended the event Hoy Es Marketing 2014 à Barcelona, whose theme was “The big challenges of marketing and communication in a global context: Challenges and Opportunities”. Industry experts, such as Jean-Marc Colanesi (Marketing and Communication Professor at ESIC), Juan José Peso-Viñals (Partner of Daemon Quest by Deloitte), David Muntañola (Commercial and Marketing Director of Grupo Correos), Eduard Prats (General Manager of ESIC Barcelona) or Miguel Vicente (Founder of Let’sBonus), came to the Palau de Congressos de Catalunya to share their ideas and point of view about the challenges and opportunities of the future.

The meeting was streamed on Twitter, under the hashtag #HEMESIC.

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