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Conférence Jornada Viatge a la Innovació du groupe Telefónica, au Palau de la Música Catalana, à Barcelone
13 Jun '14

“The journey to Innovation”: Pefaco Hotels attends a conference Telefónica

13/06/2014 | Comments: 0 | Posted by: Grupo Pefaco | In: Noticias Grupo Pefaco

Telefónica is one of the leading telecommunications operators in the world. The group provides communication, information and entertainment solutions to 24 countries in Europe and Latin America.

In order to offer thriving companies the possibility to grow alongside the technological developments, Telefónica held a conference about “The journey to Innovation” (Jornada Viatge a la Innovació) in the center of Barcelona, at the emblematic modernist musical hall, Palau de la Música Catalana.

Pefaco Hotels was invited to the event alongside other key players in the hospitality, retail and medical industries to initiate a dialogue about industry specific needs, and Telefónica’s capacity of responding to these.

Pefaco Hotels is the hospitality brand of Grupo Pefaco, the group founded by Francis Perez and Olivier Cauro.

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Photo prise pendant la rencontre ESIC – Hoy Es Marketing 2014 au Palau de Congressos de Catalunya, Barceloneº
22 May '14

Hoy Es Marketing: Grupo Pefaco attends a major industry event

22/05/2014 | Comments: 1 | Posted by: Grupo Pefaco | In: Noticias Grupo Pefaco

ESIC Business & Marketing School is celebrates this year their 11th edition of Hoy Es Marketing, one of the most important Spanish gatherings of marketing professionals in Spain.

The event mainly focuses on Marketing, Communication and Digital Economy, for which reputed professionals share their own experiences, in order to define future expectations of the industry, as well as key solutions for innovation and success.

Together with more than 2000 other professionals, Grupo Pefaco attended the event Hoy Es Marketing 2014 à Barcelona, whose theme was “The big challenges of marketing and communication in a global context: Challenges and Opportunities”. Industry experts, such as Jean-Marc Colanesi (Marketing and Communication Professor at ESIC), Juan José Peso-Viñals (Partner of Daemon Quest by Deloitte), David Muntañola (Commercial and Marketing Director of Grupo Correos), Eduard Prats (General Manager of ESIC Barcelona) or Miguel Vicente (Founder of Let’sBonus), came to the Palau de Congressos de Catalunya to share their ideas and point of view about the challenges and opportunities of the future.

The meeting was streamed on Twitter, under the hashtag #HEMESIC.

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